Scadge TV

UK Web Video is Scadge’s new website dedicated to online sales presentation videos. Having a high quality video on your home page is proven to keep website visitors engaged for up to 7 times longer that just text and image based sites. It can also improve conversion rates by up to 80% by giving clear information about products and services.

Recent surveys have shown that website visitors are 3 times more likely to replay an online video than click on a static image advert. And, 64% of website visitors take some action after viewing an online video. Also, the impression of people’s brand identity is improved dramatically by having video – the survey showed that 32% of respondents stated that online video helped make a brand appear more innovative, another 32% said that brands appeared more creative and 30% thought the brand was more fun.

A simple internet search will reveal many more benefits of having web video, including creating more engaging social network interactions, and providing interesting content for smartphone apps. Just take a look for yourself.

Triangle HR

Recently, Scadge helped growing Shropshire business Triangle HR to get in the picture with their own corporate promotional video.

Owner Justine Vaughan and advisor Alison Dirkin spent a couple of hours at Scadge’s studio filming a series of clips that together describe the key reasons why businesses should use Triangle HR for all their personnel related activities.

You can see the full version at:-

http://www.trianglehr.co.uk/events/hollywood-beckons-for-justine-and-alison/

Why not get Scadge to animate your company logos – they have lots more wow than a jpeg…

Well, there are several reasons:-

1. People can see what you do, even if they don’t know you

2. You can describe your products and services in an easy to absorb way (people like watching telly)

3. People can see what you look like – if you appear in your own video people will remember you if they’ve met you before, or they’ll recognise you next time they see you out. This creates a personal connection with people you may never have met

4. Video can create links to/from your webpage which help your search engine rankings

5. Having video on your website is more engaging for website visitors and is likely to keep them browsing for longer

6. Video doesn’t take up any cupboard space like flyers and leaflets, and doesn’t use up trees

7. Video is everywhere on the Internet – people are used to seeing it and increasingly come to expect it

8. You can use video to announce new products, services and company changes

9. You can let people “virtually” visit your office, shop, workplace and see where you conduct business, even if they’re miles away in another country

10. Video can be used to educate your customers, staff and suppliers as well as promote your business

etc….

So, if you haven’t already got video on your website, maybe these points have convinced you to get some…

PS If you managed to read down as far as this (and most people don’t when they read websites) just imagine how much easier it would have been if you’d watched a video of someone telling you all these things…

Are you interested in using video in your business? Do you already use video and are looking to do more? Here is the place to find out more about using video, what works and what doesn’t, how to get started, what to expect and where the video world is going.

Feel free to browse the posts, comment and start new discussions.

This group is managed by Scadge Studios, one of the Midland’s leading video production companies, working with businesses, individuals and the entertainment industry either on location or from their 150sqm studio facility in Shropshire.